The Importance of CRM for Your eCommerce Business: Obtaining an accurate understanding of your customers poses a challenge for all businesses. Users arrive at your site via various channels like social media, advertisements, or email marketing, and engage with a multitude of products. While tracking their behavior individually is manageable, it becomes daunting when your online store attracts hundreds of leads daily.
To manage shopping behavior at scale, eCommerce companies require a solution. Many currently rely on a patchwork of tools, resulting in scattered data across multiple platforms and a disconnect between sales and marketing teams.
Without a unified system to consolidate customer data, you risk failing to comprehend individual journeys and thus, miss out on creating the personalized buying experiences that set your eCommerce business apart from the competition.